Diplomats, in particular those from countries that have no overseas offices dedicated to investment promotion, can make an important contribution to investment promotion by liaising with investors abroad. The challenge is how to connect their work with national efforts to attract foreign investment, which are often led by investment promotion agencies. The course will provide an overview of investment promotion strategies and techniques, and give insights into investors’ decision-making processes. It will also cover practices and tools that can be used by diplomats for image-building, for supporting an investor targeting programme, and for investor aftercare.

 

Delivered by: Division on Investment and Enterprise

• Programme
• Presenters

Presentations:

• Investment promotion in times of economic crisis, Paul Wessendorp, Chief, Investment Facilitation Section, Division on Investment and Enterprise (DIAE)
  • Multimedia presentation
• Understanding investor decision-making, Natalia Guerra, Programme Officer and Training Coordinator, Investment Facilitation Section, Division on Investment and Enterprise (DIAE)
  • Multimedia presentation
• Identifying target sub-sectors, and how to select and approach potential investors: The case of Peru, Natalia Guerra, Programme Officer and Training Coordinator, Investment Facilitation Section, Division on Investment and Enterprise (DIAE)
  • Multimedia presentation

Documents:

• Assessing the impact of the current financial and economic crisis on global FDI flows
• Investment promotion provisions in International Investment Agreements (Español)
• Action plans for diplomats
• Evaluating investment promotion agencies
• Aftercare: A core function in investment promotion
• Investment promotion agencies as policy advocates